Why Your Digital Marketing Strategy Needs Long-Form Content

  There was a time in the SEO industry when “more is better” always rang true. This isn't necessarily the case anymore. These days, “longer is better” is more accurate.  Before Google Search’s Penguin  update in April 2012 , blog websites would pump out article after article loaded with keywords and rank with ease. Since then, short and over-optimized articles have largely fallen out of favor with Google's PageRank algorithm. Instead, it privileges long and meticulously researched pieces of original content.  As a multi-decade SEO entrepreneur, I've helped my clients grow their online presence with content marketing and, in recent years, long-form content in particular. In this article, I'll explain why I think long-form content should be an essential element of your SEO strategy, too.  What Qualifies As Long-Form Content?  I consider “long” content to be written content in excess of 2,000 words. Granted, this figure will vary depending on the subject matter and niche.

7 types of digital marketing agencies and what they do

  Digital marketing is a multifaceted strategy aimed to target, reach out to, and build relationships with customers online, across a broad range of channels, ultimately getting them to make a purchase and more purchases in the future. The results of digital marketing are dramatic. Blogging alone can help brands bring in 67 percent more leads compared to those that never post. SEO also boasts a conversion rate of 14.6 percent, which is dramatically higher than the 1.7 percent conversion rate that traditional outbound methods deliver. Digital marketing consists of the following tactics: Content Marketing Search Engine Optimization (SEO) Video Marketing Mobile Marketing Online Advertising Email Marketing Social Media Marketing A  digital marketing agency in Nigeria  employs a wide variety of different tactics, strategies, and online tools to help a business attain its marketing and sales goals. This can make planning and executing a successful digital marketing campaign a challenging pro